Who's Who
To find out more about the SFEDI Board and Lead Body Research Advisory Board choose from the following.
Tony Robinson OBE
Tony champions the importance of meeting the learning and skills needs of prospective and existing small and home business owners and driving up the quality of learning and business support for them. He received an OBE for services to small firms and training in 2001. He co-founded and has developed the Small Firms Enterprise Development Initiative (SFEDI) from 1995, acting firstly as Chief Executive and then, since 1999, as Chairman.
Ruth Lowbridge
Ruth is an entrepreneur with over fifteen years experience working with, developing and supporting enterprising companies across the UK. She's passionate about helping small companies realise their potential.
Nat Hardwick
Nat is Managing Director of SFEDI Enterprises, using his experience as an entrepreneur to help drive SFEDI forward. Nat is responsible for maintaining and promoting the SFEDI brand and image and strategic partnerships.
Robert Ashton
Robert is an author, entrepreneur, speaker and activist. He is fascinated by people and enjoys helping them become more enterprising. ‘It doesn’t matter if they’re growing a business, starting a social enterprise, or just want to get more out of life’, he says, ‘they’ll get their faster if they’re entrepreneurial in their approach.’ He brings a unique blend of common sense, humour and sound business acumen to SFEDI.
Elsa Caleb FIBC FRSA
Elsa Caleb is the founder and Managing Director of ECJ Associates, a business consultancy specialising in delivering business development and support to SMEs. She has over 15 years of experience in business consultancy spanning numerous business sectors.
Members of the SFEDI Lead Body Research Advisory Group
SFEDI is advised and steered by its Lead Body and Research Advisory Group.
Clare Francis
After studying modern languages at university and a year teaching in France, Clare has spent her career in HR management and development. Seven years of employment in the private sector gave her the skills to branch out into the unknown and she set up BAB Limited in 1986 with Tony Robinson, a business partnership that survives to this day.

