1. Before undertaking a potentially difficult and costly exporting exercise, it is worth reviewing the position of your business.

2. In-depth market research at the outset may save a lot of wasted time and money later on. There are a number of organisations and sources of advice for exporters.

3. Consider direct and indirect exporting options. Agents, distributors , direct selling and trade fairs, joint venture partnerships, licensing or using export merchants and buying houses.

4. Consider problems that may arise and pre-empt them - operational issues , financial issues, personnel, marketing , pricing , transport and distribution issues .

5. Evaluate all aspects of your exporting strategy before deciding on the best method of entering the new market.

6. Be aware of the political, financial and commercial risks involved and monitor them closely.

7. Provide a high level of after-sales care and support.

Dos and Don'ts of Exporting:

Do:

Consider all the options. Is exporting finished goods better than using a local firm, investing in a production operation in the new market, or finding a commercial partner?

Research all aspects of the new market.

Take advantage of free help and information.

Plan thoroughly. Be aware of where the difficulties may lie.

Don't:

Underestimate the resources required - in particular time, personnel and money.

Be half-hearted - exporting requires commitment and support from the top.

Be impatient - it can take time for your product to gain acceptance or find its niche.

Be inflexible - as with any new product launch or market entry you will need to monitor developments and make adjustments in response to customer needs.