Fire In The Belly
Price:
£9.95
An exploration of
the entrepreneurial spirit.
In this take-no-prisoners
approach to entrepreneurship, Yanky Fachler shows that the key ingredient
to success is not what you have to do, but who you have to be, to start
your own business.
He argues that anyone of
average intelligence can master the necessary business skills, but only those
with a certain attitude and passion - the "fire in the belly" - are
truly well suited for self-employment. This book is dedicated to this neglected
part of the entrepreneurial equation - the crucial decision to leave the security
of paid employment to go out on your own. Written in a highly accessible style
and packed with case studies and anecdotes, it explores the thrill, the challenge,
the fun - and, yes, the risks and problems as well - of starting your own business.
Synopsis This book is dedicated to what the author describes as "the neglected
part of the entrepreneurial equation", asking what it means to go out and
do your own thing. It attempts to analyze that "fire in the belly"
that fuels the entrepreneurial urge. The author explores the thrill, the challenge,
the fun - and the problems - of becoming an entrepreneur.
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