Funky Business 2nd Edition

This thought-leadership book argues that we can no longer do "business as usual" but need to be more innovative. It aims to prove that people are the source of any company's competitive advantage.

In Funky Business - Talent makes capital dance, Kjell A. Nordström & Jonas Ridderstråle launch a manifesto for the new world of business. Forget what has come before; this is the future for organizations and leaders.

We are all condemned to freedom. We cannot delegate the understanding of what drives tomorrows society to politicians and executives. The funky future is here and now it´s all up to you. Funky Business is essential reading for those trying to learn the language and recipes of the new economy.

Funky Business tells us that the new world is different. Forget the old world order. Forget what you knew yesterday. The revolutionary reality is that 1.3 kilograms of brain holds the key to all our futures. Competitive advantage comes from being different. Increasingly, difference comes from the way people think rather than what organizations make. Today, the only thing that makes capital dance is talent. In such times we cannot have business as usual - we need funky business. Technology, institutions and values are being subverted and overturned. They are the triad, the inter-linked drivers of change, transforming each other and creating a global village of turbulence, tribes and fusion. We are deregulating life for ourselves and our children. Whether you like it or not, we are all condemned to freedom - the freedom to change.