The Beermat Entrepreneur

A down-to-earth guide to converting a good idea into a profitable business. It covers testing your idea, finding a mentor, selecting and motivating the right people, securing your first customer, and deciding when to go for growth.

"I recommend this to any aspiring entrepreneur."
Charles Dunstone, Founder, Carphone Warehouse
So, you're sitting in the pub with friends or colleagues and you have a brilliant idea. This time it's really brilliant. It's the foundation of a potentially very large and successful business.
Do you just go home and leave the scrawled-on beermat in the pub? Or is this it - time to really make it happen? Problem is, you've no idea where to start. Who do you need to talk to? How do you find the cash to back the idea? How many people do you need to work with to the idea off the ground? And how on earth do you find them?
Mike Southon has been there, and in The Beermat Entrepreneur he tells you exactly how to convert those jotted notes into a big and successful business. Step-by-step, with no jargon, no complex theory and no visits to arrogant pinstriped venture capitalists who aren't really interested in just 'an idea.'
The Beermat Entrepreneur is a practical guide to starting and building a business. You begin with a bright idea, sketched out on a beer mat in the pub one evening. You end with a major company employing hundreds of people and a bank balance to match.
Available in book form or in audio book (CD or cassette), featuring the authors recorded live in front of an audience of businesspeople.