The Rat Race Escape Kit

• The best selling ‘Essential Guide to Earning a Living from Independent Consultancy, Interim Management and Freelance Professionalism’ (over 300+ A4 colour pages) which retails in b/w in hardback form for £58 on Amazon. Dip in and out as it’s bookmarked throughout.

• 5 more bonus escape kit tools to help professionals and executives set up and run their own show.
  Contributes to many of the Business Start Up and Business Adviser Standards

• Written by co-leaders of your escape committee, Clare Francis and Tony Robinson OBE, who have helped thousands of escapees since 1996.

• Free new book ‘Buzzing with the Entrepreneurs’ and blog link to the follow up plus hundreds of web links to opportunities, income streams and help.

• Requires Internet Browser (will run in any version of Internet Explorer or Netscape Navigator)

What’s in it?

Tool 1: Thinking of Going It Alone? /How do I set up?

Find out here what the prospects are for you to turn your skills and knowledge into a successful venture as a consultant, interim manager or freelance professional. View the facts and consider your prospects and whether it’s right for you. Find out about additional business/income opportunities so that you can build a successful portfolio. Identify what you’ll need to do and purchase in order to set up your business, including legal and financial considerations. See all the sources of help and advice available to you.

(89 pages)

Tool 2: How do I win the business?

This is the absolutely vital tool. For ten years we’ve been told that the Guide really makes a difference because it concentrates on how to go about winning and keeping clients. Check that you know how to get the contacts, market, promote and sell your services. Identify market opportunities and use successful targeting. Develop your plans to gain clients and ensure you have not only a great service offer but a great way of presenting it. Learn from countless proven and practical promotion tips and tactics including developing support materials. Take the opportunity to really tune up your consultancy and influencing skills using our proven DIDBAB model. Finally ensure you can write winning proposals and influential reports. (120 pages)

Tool 3: How do I make a profit and keep it all going well?

This tool includes many practical tips that readers have suggested that we could add to make the guide even more valuable. It shows how to retain clients and continue to get new ones. There is advice on setting fee rates and managing the finances. There are two new sections which deal with how you can harness the power of networking and how you

can profit from powerful presentations. There are tips and templates on putting together contracts. Finally, there are resources, registers and contact details available to help with consultancy, interim management, non–executive directorships and other related freelance opportunities. (71 pages)

Bonus Tool 4: What Business: Look at other business opportunities that are great for professionals and executives looking to run their own business

Bonus Tool 5: Killer Facts; Understand the entrepreneurial trends and traits that will make you successful.

Bonus Tool 6: Skills for Success; Negotiate better deals, improve your presenting and win in meetings. Here are some additional skills checklists to improve your performance.

Bonus Tool 7: Leonora Soculitherz is Tony Robinson’s alter ego. Leonora gives you her latest full length book which shows you how to buzz with the entrepreneurs and catch up with her current blog book entitled ‘Stripping for Freedom’.

Why does it work?

Dip in and out, using the bookmarks, of our best selling (300+ pages) guide to earning a living from independent consultancy, interim management and freelancing. This is your Rat Race Escape Guide. Also build a portfolio of income streams by looking at section 1.4.1; Multiple Income Opportunities and then take a look at the ‘What Business’ bulletin on this page. The Rat Race Escape Guide additionally gives you hundreds of web links to ensure you can explore every possibility and gain the ‘know how’, ‘know what’ and ‘know who’ to succeed away from the rat race.

As well as ‘What Business’ there are other bonus escape tools on this page, such as ‘Killer Facts’, ‘Skills’ bulletins and even the latest book by, Tony Robinson’s alter ego, Leonora Soculitherz entitled ‘Buzzing with the Entrepreneurs’. Plus there’s a link to Leonora’s blog on www.EntrepreneursUK.com where you can read her follow up book ‘Stripping for Freedom’

What do buyers say?

‘They advise on what works and what doesn’t ….. knowledge is comprehensively and compellingly covered.’
(Shona Llewellyn Associates)

‘Our clients continue to be impressed by the depth and the scope …. It has been a good investment’
(Guy Penny, Director of Executive Action)

‘It provides the clearest advice on the subject I have yet seen. It is well laid out and easy to work with’
(Anita Crayshaw, Business Link)

‘Highly practical, valuable advice’

(Joe Adams, former MD Encyclopaedia Britannica).