S20 Consultative Advisory Practice
This is about moving beyond providing answers to holding conversations that uncover what a business really needs, challenge constructively and lead to action. A consultative adviser prepares well, diagnoses carefully, questions and listens in depth, tests assumptions, influences without taking over, and agrees clear actions that the client owns. It also involves understanding how each intervention fits the logic and objectives of the programme it is delivered through, so that advice serves both the business and the purpose of the support.
Who it's for
Business advisers, account managers and consultants who hold diagnostic and developmental conversations with business owners and leaders, and want to deepen their consultative practice.
What you need to show
- S20.1
Prepare for each conversation by researching the business, its sector and its history with the service, and planning what you want to find out
- S20.2
Open each conversation with a clear purpose, agree how the time will be used, and invite the client to set out what matters to them
- S20.3
Use questioning, listening and reflecting back to move from the issue the client presents to their underlying needs, constraints and opportunities
- S20.4
Test the client's assumptions and your own, separating what is known from what is believed
- S20.5
Challenge the client constructively, at the right moment and with evidence, while keeping the relationship strong
- S20.6
Recognise when the client is resisting, and explore the reasons behind it rather than pressing your own view
- S20.7
Help the client see the consequences of acting and of not acting, and reach decisions they own
- S20.8
Influence the client towards action using evidence, examples and options, without taking the decision from them
- S20.9
Agree specific actions at the end of each conversation, with who will do what and by when, and confirm them in writing where appropriate
- S20.10
Adapt your consultative style to the client, the issue and the stage of the relationship, moving between advising, facilitating and challenging as needed
- S20.11
Explain to the client how the support fits the objectives of the programme it is delivered through, and make sure your advice serves the client's needs as well as those objectives
- S20.12
Use self-assessment, observation and feedback on your conversations, and reflection, to improve your consultative practice
What you need to know and understand
- S20.K1
What makes an advisory approach consultative, and how it differs from providing information or giving instructions
- S20.K2
Structures and planning tools for diagnostic and developmental conversations
- S20.K3
Questioning techniques (for example open, probing, hypothetical, scaling and reflective questions), and how to sequence them
- S20.K4
Levels of listening, and how to listen for meaning, feeling and what is left unsaid
- S20.K5
How to distinguish the issue a client presents from their underlying needs, and the common reasons the two differ
- S20.K6
Approaches to challenge and influence, including the balance between support and challenge, and how to challenge without damaging trust
- S20.K7
How people respond to challenge and change, including defensiveness and resistance, and how to work with them
- S20.K8
Cognitive biases that affect business decisions and advisory judgement (for example confirmation bias and optimism bias)
- S20.K9
Logic models and theories of change in business support, and how individual interventions contribute to programme outcomes and policy objectives
- S20.K10
Tools that support consultative practice (for example question banks, conversation planners, self-assessments and reflective journals)
- S20.K11
How to use observation, peer review and feedback to develop consultative skills, including obtaining consent where conversations are observed or recorded
Evolved from
Business Support 2 (Help the client to analyse the business and decide the way forward); Business Support 3 (Enable clients to implement changes in their business); Business Support 4 (Encourage clients to act for themselves); Business and Enterprise Support (2013) units 2, 6 and 22. C2 and C3 set out the diagnosis and support for change that every practitioner provides; S20 covers consultative practice in depth. S13 covers delivering a technical professional service to small businesses.